Meet Our Team
Learn from industry icons – Dr Layne Norton and Dr Bill Campbell…
Dr. Layne Norton
Dr. Bill Campbell
About Layne
PhD in Nutritional Sciences and the Fitness world’s go-to for Science-backed information.
As the Founder of PCA, Carbon Nutrition, BioLayne and Outwork Nutrition, and with a combined social media following of over 2 million people, Dr Layne Norton is a trailblazer in the Health and Wellness space.
Following a BSc of Biochemistry (Honors) from Eckerd College and a PhD of Nutritional Sciences (Honors) from the University of Illinois, and successful careers in Bodybuilding and Powerlifting, where he is an IFPA Heavyweight Champion and IPF world record holder, Layne harnessed his understanding and business prowess to become a preeminent figure in the Nutrition and Fitness education world.
His scientific research into a range of fitness and nutrition domains, including resistance training, Leucine, and weight loss, ensures that he is at the cutting edge of nutrition and high performance.
Having educated over 30,000 fitness professionals through his in-person events and online courses, Layne is regarded as one of the world’s leading health and fitness educators, having appeared on numerous podcasts and TV outlets, including Joe Rogan, Andrew Huberman and Fox News.
Featured on Huberman Lab, The Joe Rogan Experience and The Diary of a CEO
11+ Scientific Publications
IFPA Pro International Heavyweight Champion
PhD Nutritional Sciences (Honors) from the University of Illinois
Founder of BioLayne, Outwork Nutrition and Carbon Nutrition App
About Bill
PhD in Exercise, Nutrition and Preventative Health and the world’s leading fat loss and muscle building academic.
With over 20 years of research as a physique scientist, Dr. Bill Campbell is a preeminent voice in nutrition and fitness research. A leading academic with over 7000 citations across hundreds of literary papers and an h-score of 35, Bill has created waves in the academic community. However, it is his ability to translate this knowledge into straightforward information for the general public that truly shines.
In his position as Professor and Director of Performance and Physique Enhancement Laboratory at the University of South Florida, Bill is permanently positioned at the forefront of innovation in the health and fitness world.
Bill’s passion for helping to create a world where health and wellness are accessible and enjoyable is translated into PCA programs, which have been built to create the world’s leading, evidence-based platform for personal trainers and nutritionists.
Director of the Performance and Physique Enhancement Laboratory at the University of South Florida
200+ Scientific Publications, 3 Textbooks and 20+ Book Chapters
Former President and Fellow of the International Society of Sports Nutrition
PhD in Exercise, Nutrition and Preventative Health from Baylor University.
Nutritional Research Achievement Award recipient from the National Strength & Conditioning Association
Our Courses
Cutting Edge, Science-Backed and built to take your Career to the Next Level
Best Seller
Physique Coaching
Academy Certification
For established personal trainers who want even better results for their clients.
Best Seller
Best Seller
Certified
Nutrition Coach
Master the art of client transformations through evidence based nutrition coaching – for new and established trainers.
Ready to take your career to the next level?
